There Are Poor Tools. And There Are Portals. A single portal for all your suppliers has landed.

Learn More
Book a demo

Infographic: Supplier Marketing

by HICX on July 7, 2023
Supplier Marketing

Step into the future of Procurement with our visually captivating infographic that highlights the significance of Supplier Marketing.

In this piece, we analyze two of our recent surveys, offering a comprehensive view of Procurement from both the buyers’ and suppliers’ perspectives. The results reveal a noticeable gap between the desires and necessities of suppliers, and the priorities of procurement professionals.

Download now to discover how Supplier Marketing can bridge the divide and revolutionize your approach to Procurement.

Download Infographic

Infographic: Supplier Marketing

Posted in

Share this post
Key topics
Supplier Experience Management The Benefits of Best-of-Breed Solutions Considering the Suppliers’ Perspective New Age of Procurement: Supplier Marketing 

Learn more

Webinar

Supplier Marketing 101: What Can Procurement Learn from Marketing?

In this webinar, Tania Seary, Founder of Procurious, invites Anthony Payne, CMO at HICX and Nathan Hodges, Managing Director at TrinityP3 to discuss why supplier marketing is the inevitable evolution of five key trends in the procurement space: This article answers 4 essential questions to get you started with supplier marketing: What is supplier marketing? In this webinar, Anthony starts by explaining that […]

Watch now
Article — 9 min read

What Are the Wider Benefits of Supplier Marketing?

The Benefits of Supplier Marketing As the various use cases from our previous article show, the underlying principle when it comes to supplier marketing is simplification. It should be as simple as possible and as frictionless as possible for suppliers when they are doing business with you. Greater simplification for them creates more simplicity for […]

Read now
Article — 7.5 min read

Why Supplier Marketing Will Be Key to Supplier Experience Management

What is supplier marketing? To define what we mean by ‘supplier marketing,’ we should start by thinking about well-established practices in the modern world of marketing. Philip Kotler is widely known as the Father of Modern Marketing. His book, Marketing Management, is now in its 14 edition and he has authored or co-authored over 70 […]

Read now
Article — 9 min read

How to Segment Suppliers for Supplier Marketing

Supplier segmentation definition Let’s once again start with a marketing definition, this time in relation to segmentation. Investopedia offers the following description: “Market segmentation is a marketing term that refers to aggregating prospective buyers into groups or segments with common needs and who respond similarly to a marketing action.”1 Anthony Payne, CMO HICX, comments, “As […]

Read now
Article — 19.5 min read

How Segmentation Drives Use Cases for Supplier Marketing

Supplier Segmentation: One Size Does Not Fit All As Dr Epstein points out, “The way in which we work with our suppliers has to change.” Never has this statement been more true or more urgent. As the recent HICX Suppliers’ Perspective Survey revealed, 61% of suppliers said that they find it challenging to do their […]

Read now

Contact sales to discuss our products and solutions

Call us

UK +44 (0) 203 325 4244
US +1 844 568 0846

Book a demo
Key topics
Supplier Experience Management The Benefits of Best-of-Breed Solutions Considering the Suppliers’ Perspective New Age of Procurement: Supplier Marketing