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Supplier Segmentation

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Supplier Marketing 101: What Can Procurement Learn from Marketing?

In this webinar, Tania Seary, Founder of Procurious, invites Anthony Payne, CMO at HICX and Nathan Hodges, Managing Director at TrinityP3 to discuss why supplier marketing is the inevitable evolution of five key trends in the procurement space: This article answers 4 essential questions to get you started with supplier marketing: What is supplier marketing? In this webinar, Anthony starts by explaining that […]

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Article — 7.5 min read

Why Supplier Marketing Will Be Key to Supplier Experience Management

What is supplier marketing? To define what we mean by ‘supplier marketing,’ we should start by thinking about well-established practices in the modern world of marketing. Philip Kotler is widely known as the Father of Modern Marketing. His book, Marketing Management, is now in its 14 edition and he has authored or co-authored over 70 […]

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Article — 9 min read

How to Segment Suppliers for Supplier Marketing

Supplier segmentation definition Let’s once again start with a marketing definition, this time in relation to segmentation. Investopedia offers the following description: “Market segmentation is a marketing term that refers to aggregating prospective buyers into groups or segments with common needs and who respond similarly to a marketing action.”1 Anthony Payne, CMO HICX, comments, “As […]

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