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Supplier Marketing 101: What Can Procurement Learn from Marketing?
In this webinar, Tania Seary, Founder of Procurious, invites Anthony Payne, CMO at HICX and Nathan Hodges, Managing Director at TrinityP3 to discuss why supplier marketing is the inevitable evolution of five key trends in the procurement space: Digitalization of the procurement function The role of Procurement becoming increasingly strategic Demands for strategic data and information exchange The need for improved process efficiencies […]Supplier MarketingSupplier Segmentation Watch now
Why Supplier Marketing Will Be Key to Supplier Experience Management
What is supplier marketing? To define what we mean by ‘supplier marketing,’ we should start by thinking about well-established practices in the modern world of marketing. Philip Kotler is widely known as the Father of Modern Marketing. His book, Marketing Management, is now in its 14 edition and he has authored or co-authored over 70 […]Supplier MarketingSupplier Segmentation Read now
How to Segment Suppliers for Supplier Marketing
Supplier segmentation definition Let’s once again start with a marketing definition, this time in relation to segmentation. Investopedia offers the following description: “Market segmentation is a marketing term that refers to aggregating prospective buyers into groups or segments with common needs and who respond similarly to a marketing action.”1 Anthony Payne, CMO HICX, comments, “As […]Supplier MarketingSupplier Segmentation Read now