Cut Carbon in 2024 by ‘Marketing’ to Suppliers
By Anthony Payne, CMO for HICX
The new year is a good time to reflect on the environment and what can be done to manage climate change. The key action, reducing carbon emissions, has been adopted by major manufacturing brands, and each year their deadlines — like halving emissions by 2030 to reach net zero by 2050 — edge closer.
Manufacturing brands are nevertheless making slow progress. One challenge stalling their ability to cut carbon emissions is a lack of data, with supplier information notoriously hard to obtain. Solving this problem is a top priority.
Forcing suppliers to give up the information isn’t the solution, because they don’t intentionally hold it back. For the most part, they struggle to participate, so brands need to come up with clever ways around the data problem if they are to reach time-sensitive goals.
One approach is to draw on the lessons of another part of the organization: marketing.
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