Supplier marketing can be defined as, “The process by which companies engage suppliers, build strong supplier relationships and create supplier value in order to capture value from suppliers in return.”
With its focus on supplier engagement, many of the techniques are those that have been long practiced by customer marketing.
Leading organizations that adopt and practice supplier marketing, understand that:
- They themselves cannot be successful if their suppliers are not successful
- By taking care of their suppliers, the suppliers will return the favor
- Their suppliers must be seen and treated as an extension of the organization, in order to become a customer-of-choice
But how do you get started? Our simple three-step guide provides an ideal introduction with practical advice on where we can already start today.