Rethink your supplier segmentation to boost sustainability
By HICX CMO, Anthony Payne
As environmental concerns continue to take centre stage, businesses are under more pressure than ever to act sustainably.
According to a Deloitte study, 45% of Gen Z consumers have stopped buying certain brands due to sustainability concerns. Other stakeholders such as employees, investors and governments also expect better business practices.
Encouragingly, sustainability is now a key topic for many boards. But to truly protect our planet, it needs to be an established part of the corporate agenda for good. To make this happen, we need to rethink the way in which we work with suppliers.