Over 60% of suppliers reveal they can’t do their best for big brands
Supplier Experience Platform, HICX, has released the ‘Voice of the Supplier’ survey report, which explores the experience suppliers have in working with top enterprises. Over 500 suppliers – all of whom serve some of the biggest brands in the world across the CPG, FMCG, Aerospace and Defense and Energy sectors – shared how they perceive their most important customers.
Findings show that for manufacturers, “customer-of-choice” is a status worth having. According to 70% of suppliers if their biggest customer is also a customer of choice, their orders will be prioritized. Further, 73% would go the extra mile for one designated customer-of-choice. The figures dropped to 50% and 49% respectively, for those respondents who do not view their key customers as favorites.
Equally, the survey revealed that most suppliers experience operational friction in working with large manufacturers. 61% say it’s difficult to deliver their best for key customers. 60% feel they spend too much time on customer driven admin, and 47% struggle to get enquiries resolved.