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Article — 7.5 min read

Why Supplier Marketing Will Be Key to Supplier Experience Management

What is supplier marketing? To define what we mean by ‘supplier marketing,’ we should start by thinking about well-established practices in the modern world of marketing. Philip Kotler is widely known as the Father of Modern Marketing. His book, Marketing Management, is now in its 14 edition and he has authored or co-authored over 70 […]

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Interview with Ragnar Lorentzen on Supplier Experience Management

In a series of interviews that took place during the World Procurement Congress 2022 (WPC) in London, we spoke to a number of thought leaders and experts from the Procurement and Supply Chain industries on their opinions on Supplier Experience Management (SXM) and the future of Procurement. The aim of this 3-day congress was to […]

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Interview with Nils Andersson on Supplier Experience Management

In a series of interviews which took place during the World Procurement Congress 2022 (WPC) in London, we spoke to a number of thought-leaders and experts from the Procurement and Supply Chain industries on their opinions on Supplier Experience Management (SXM) and the future of Procurement. The aim of this 3-day congress was to ‘challenge […]

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